Featured Blog Posts
Brands often do not have any idea of what their customer is or is not using on their franchise recruitment site. They do not use the same level of data and analytics common in other industries to hold their digital vendors accountable.
Too often franchisors are disappointing their prospective buyers before they even get a chance to know them.
A better online recruitment process will be able to customize the education offer to each buyer type.
Buyers should be given what they need to educate themselves on why your brand is the business that is right for them. By offering first time franchise buyers valuable information on how to buy a franchise, your brand has an opportunity to build a relationship with the buyer.
Portal lead quality is a big problem for recruiters. How do you know whether a lead from a portal is worth calling? With conversions as low as 1/800, it is clear that there needs to be new approach to managing portal leads.