Online buyers = short attention span.
...and the buyers attention span is only getting shorter.
With mobile phones and high speed 4G connections, the video viewing experience is poised to take over franchise recruiting.
Buyers want to engage with brands who offer more video because it is easier to consume.
What it means to franchise recruiters....
Brands can tell a powerful story using video
Showing a buyer what it feels like to own a franchisee is powerful
- Videos can create direct access to franchisees to get brand validation
Using video is an important tool for recruiters to both engage and sell buyers.