One size fits all doesn't work.
Experienced Buyer vs. First Time Franchisee
An experienced franchisee owner looking to buy into your brand doesn't need to understand what an FDD is or what the process is for securing a loan.
A first time franchisee doesn't understand what a commitment letter is or when they should begin to secure financing.
A better online recruitment process will be able to customize the education offer to each buyer type. A first time buyer would be enrolled in a beginner brand education program. The experienced investor will be accelerated to get the information they want to make a quick decision on whether you brand is the right one for them.
FranStack will serve both types of buyers. Just ask us how our customized smart buyer types can work for your brand.