A franchisors digital recruitment platform can no longer afford to be assembled with band aids and bubbleGum. Buyers expect more.
Today's franchise buyer who visits your brand recruitment website was probably just at Apple.com buying a computer or Amazon researching what new grill to buy for their house.
New Buyer Expectation
Your next buyer has an expectation when purchasing a business from you that you have a robust online on-boarding experience where they can explore your brand and get answers to the questions they have on why it is a fit for their financial and personal goals.
Meeting Buyers Needs
Too many franchisors have cobbled together an online digital presence that falls short for a potential buyer and creates unnecessary friction in the buying process.
The best in class franchisors know there are very specific needs each buyer has to have met in order to gain the confidence and knowledge required to close.